Are search volumes affected by search queries

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every …

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Be mindful of link research

So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a …

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Things that make you love and hate search queries

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index …

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Wait. Is site quality really that simple?

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. No matter what business you own you need to be practical. Google does not expect you to meet all of …

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Cherish the more competitive terms in your buckets

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Keywords should appear in important on-page elements like the page title, heading, image alt text, and …

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Changing Your Perspective

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more …

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Make your content much more linkable and much more likable

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed …

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Do a spring cleaning

Add internal links to the taxonomies the post belongs to After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. How do …

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Creating inspiring content for your business

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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Try New Things

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. If your …

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Meaty meta descriptions

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Most webmasters believe Google crawls their website in …

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How to approach content from an SEO perspective

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. We all know that search engines have been trying for years to decrease their reliance on …

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On page optimization a basic pillar for successful SEO

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. While Google is the big dog when it comes to search engines, don …

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Get familiar with the landscape of local SEO

Solving real customer problems is a major key to mastering evergreen content marketing. The structure of your URL can affect both your page’s ranking, but also the user experience. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile …

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Content is king or customer is king?

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. With so many …

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Intrigue your audience to stick around

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Web …

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On the web, our audience is global

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources …

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