Links are about much more than Search Engine Optimisation

Link outreach is a bit “old school” but can still be quite powerful. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently …

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High ROI

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If you want your content to stand out …

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Utilize social media for link building and building a brand

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If your target is international try to get links from …

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The first indication should be structure

Quality and visibility. This is truly the great secret to SEO and content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local …

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The Importance of Keyword Reviews

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading …

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How To Spot DoFollow Link Opportunities

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to …

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Understanding the rationale behind sitelinks

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… The key is to find the keywords in our niches which have low competition and create content for those …

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Consistent doesn't mean identical.

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary …

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Grooving to the Search Engine's tunes!

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings …

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Find words within a Web address

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. There’s no clear …

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Make basic duplicate listing detection

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original …

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Get some paid social media promotion

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Research proves the …

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Exclude Internal Traffic From Google Analytics

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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You have to start your SEO copywriting process here

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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More Targeted And Relevant Traffic

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. While Google is the big dog …

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Link building strategies

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Some …

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Redirect Attachment URLs To Parent Post

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or …

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Keep your site updated and full of very useful content

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in …

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