Web page optimization

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. In the …

more ...

Preserve Your Valuable Links

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

more ...

Link internal pages in your content

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

more ...

Closing the Loop

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. f your …

more ...

Address the Audience Directly

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Cloaking …

more ...

Use relevant search terms in prominent places

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. You want people to …

more ...

Why Your Content Strategy Should Center Around Evergreen Content

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. SEO …

more ...

Relevance is the key issue for SEO

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

more ...


Get People Talking About Your Brand

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. When content is optimized for SEO before it goes live on the web, it …

more ...

Researching for Searcher Intent

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Although lead generation via the Web is less direct than …

more ...


Behind the SEV curtain

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Page load speed is also a ranking factor, especially for mobile. It becomes a nightmare for a business owner to …

more ...

Where are you seeing the fastest movement in the SERP’s?

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages For many businesses the goal is to get their business to position …

more ...

Keep a Record of All SEO Expenses

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes …

more ...

Search volume

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. For advanced users, the information an analytics package provides, combined with data from your server log …

more ...

Search volume

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

more ...


If you don’t have backlinks, you’re not going to rank

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

more ...

Give yourself a little bit of control

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

more ...

Keyword mapping

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or …

more ...

How To Get Thousands of Visitors From Google

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Your customers are online. If …

more ...

Keyword at the Beginning of URL

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. If you’re trying to build backlinks by …

more ...