Bucket brigades based on link bait

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? The title tag gives information about the page and while it allows only 55-60 characters, the title tag must …

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Don’t forget static pages

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors …

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Online marketing changes quickly when it comes to ROI

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Link building is also spreading brand awareness and capturing referral traffic. If your content isn’t unique – for …

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Hidden facts about link building

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low …

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The latest trends in site submissions

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. SEO and positioning your website to rank top spots in …

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Make indexed pages the main focus of your marketing tactics

Google is pretty good at understanding the general context of a site’s content. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. In the past, Google’s algorithm was not quite clever or …

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Invest in backlinks

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. The common belief of ranking high in the search results is changing – the content strategies are not the main means …

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Keep making a great site and getting the word out about it

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Help searchers find information on your site more easily

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Investing in your skills will definitely pay off

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Page load time

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit …

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The most time consuming aspect is writing content

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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Make your content much more linkable and likable

Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …

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Set-up Search Console (Webmaster Tools) Account

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website …

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SEO demands content. Content marketing is content.

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Don;t leave shady backlinks in place

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Keyword-based titles help establish page theme and direction for your keywords. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any …

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Everybody sees comfort online!

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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Schema mark-up is a requirement for your content

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. SEO and positioning your website to rank top spots in …

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Number of outbound links

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. First and foremost, the content on your website …

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