Investing in your skills will definitely pay off

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Page load time

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit …

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The most time consuming aspect is writing content

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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Make your content much more linkable and likable

Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …

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Set-up Search Console (Webmaster Tools) Account

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website …

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SEO demands content. Content marketing is content.

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Don;t leave shady backlinks in place

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Keyword-based titles help establish page theme and direction for your keywords. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any …

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Everybody sees comfort online!

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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Schema mark-up is a requirement for your content

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. SEO and positioning your website to rank top spots in …

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Number of outbound links

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. First and foremost, the content on your website …

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