Offsite SEO Strategies

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Smart content is about taking the financial investment that companies make in their content development and …

more ...

Review the landing page for the keyword phrase that lost traffic

Expect increased conversions, particularly those from visitors who arrived via organic search. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Successful SEO requires a thorough understanding of the business itself. We all know that when it comes …

more ...

The more engaging your article, the better

Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow …

more ...

Link building – the definitive guide

Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. The main heading …

more ...


Create helpful and shareable content

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

more ...


The Three Pillars of SEO: Authority, Relevance, and Trust

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. While building a better search engine optimization strategy, having a description tag that is …

more ...

The goal of SEO is to make you money

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency …

more ...

Revise your old content and update it

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

more ...

Why do links matter?

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

more ...

Create an interactive tool for good SEO

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Google is constantly evolving to better understand the context and intent of …

more ...


Understanding the rationale behind competitor analysis

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going …

more ...

It’s time to revolutionize our approach to meta tags

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Backlinks are links from other websites to yours, and are incredibly important in …

more ...

Check Google Trends to see Search Volume Over Time

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

more ...

Never Stop Working

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. In link analysis, search …

more ...

Add your target keyword to your title page

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page …

more ...

Number of backlinks to the page

There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Understanding how your website visitors …

more ...