Understanding the rationale behind XML sitemaps

An important aspect of SEO is making your website easy for both users and search engine robots to understand. The old saying that “life is a journey, not a destination” can also be applied to SEO. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink …

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Why Doesn’t SEO Always Work?

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Keyword stuffing is simply the process of repeating …

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The web is the new Yellow Pages

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. People won't link to your content unless they see it. At the same time, you need the right …

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Is your website too Dynamic for SEO?

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Link building strategies

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Google may penalize specific tactics, but they will never penalize quality. If your site is new …

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How are you supposed to audit your content?

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. There’s a difference between desktop SEO and mobile SEO, but the goals are often …

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Interview experts within your company

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Page load speed is also a ranking factor, especially for mobile. Share your good posts. Educate those in your circle. Solve their problem and encourage them to …

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How Search Engines Evaluate Authority

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This …

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Are all your contact details up to date?

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in …

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Build on the trust of existing content

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely …

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Internal linking is a secret weapon for search optimizers

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read …

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Link Building

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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Write a keyword-rich introduction

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable …

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