Establish your position regarding non reciprocal links

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Starting with relevancy between meta tags, content and going …

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Taboos about link building that you should know

Most cities in the US have events or groups that get together on any variety of fun topics and purposes. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit …

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Consider keyword density at the inception

Like every big task, this one begins with research, too. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. SEO is the practice of providing your clients with information about your …

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Unlocking the mystery of web portals

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. If you notice that the ranking has fallen precipitously through many pages within a …

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Leverage the power of social media and watch your rankings soar!

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. The strategies used to drive traffic to an ecommerce website can differ based on the type of …

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Should I start with a blog?

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you …

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Become a source of qoutes to boost SEO

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Is …

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Niche Directories are all the rage

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Identify (and include) commonly searched keywords

The search engines will act rapidly to penalize sites that contain viruses or trojans. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we …

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Boost Your Popularity in the SERPS

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. SEO doesn’t have to be hard …

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Strong relationships = Long-term SEO benefits

Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in …

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Avoid any grey / black hat link building tactics

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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Link to Influencers Within Your Content

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in …

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Writing to a Specific Reading Level

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Geolocation

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in …

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Put a profile photo on your Google+ account

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Realize that meta keywords are only used by your competitor to see what you want …

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Google recommends this as a strategy

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Increase visibility to new content you create by sharing it on social networks and building links to your …

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Headings and SEO

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a …

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