Make sure that the links you build are natural

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Updating your SEO requires changes to your website’s code

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Every “vote” or …

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Build authority to enhance search visibility

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Relevance is the key issue here

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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SEO is not about stuffing a paragraph full of links and keywords

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Building up …

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Content distribution best practices

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? RankBrain analyzes keywords against searches to …

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Optimize all content through SEO best practices

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Rather than targeting a broad audience, local SEO is about chiseling down and honing in …

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SEO Makes Dollars & Sense

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high When choosing anchor text, select phrases that make …

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Anchor text is still a huge ranking signal

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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Re-think your blog’s headers

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of …

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How SEO and Content Marketing Come Together

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition …

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Add a Pin It plugin to your site

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With …

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Let the world know you are creating excellent content

The sheer apparent complexity of SEO is enough to turn some people away entirely. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the …

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How does web design and development affect marketing?

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Use Capital Letters To Highlight Keywords

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Successive Google algorithm updates have seen the nature of SEO change radically. Where …

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What Are Keywords, and Why Do They Matter?

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Make it scannable

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Catering your search engine optimization strategy efforts only to the Google …

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Do the split testing method

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

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Finding Long Tail Keywords

Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one …

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Proofread The Content Before You Go Live

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random …

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Head Section Order

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Pay attention to Google’s official webmaster guidelines

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of …

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