Websites which are not yet indexed by Google

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Some people will purchase …

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Add valuable insight to your content

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. The algorithms of search engines are always changing, and many web owners have …

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Making Websites More Visible

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Rankings in SEO refers to a website’s position in the search engine results page. When it comes to getting visitors to your site, you want to grow your …

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How Much is a Website Worth?

Links at the top of a page carry more weight than those further down. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for …

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Using Traffic Estimation Tools

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. If you are putting content on your own site, try …

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Link Building (Off-Page SEO) For Local SEO Affiliate Marketing

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to …

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Compare duplicate content to being on a crossroad

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Unfortunately, there is only so much Search Engine …

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Getting Started with the SEO Competitive Analysis

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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How To Start A Local Lead Generation Business

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Mobile SEO is a challenge for digital marketers. The screen being …

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Link building for local businesses on a budget

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Why are title tags important?

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. If your website is trying to rank quickly for a specific topic, and yet there is not a …

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If you think it’s the end, its not

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Creating relevant, useful, valuable content

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your …

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On the web, our audience is global

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money …

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