Strong relationships = Long-term SEO benefits

The order that websites are ranked in is a very complex and technical process; SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely …

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The secret behind LSI

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Dealing with a Google algorithm change like the page layout update …

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Essential indexes for your backlinks

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Content Creation …

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Link internally wherever possible

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

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SEO CDN best practice

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. You wouldn’t build a house without foundations, and that is exactly what Technical …

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Quality content gives you authority

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. The greatest selling point of SEO is something that it shares with most …

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Use your website to build trust:

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Whenever I speak …

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Which page on my site is most relevant for that phrase?

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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Link Reclamation

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Use Long Tail Keywords

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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Poor Migration causes major headaches

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return …

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Using Traffic Estimation Tools

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code …

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Blogging is generally considered a hobby

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search …

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How are you supposed to audit your site?

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Getting third parties to link their websites to yours is a critical …

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The title should be true to the content found on the page

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. When choosing keywords …

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