Footer links are an excellent environment for usability

On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. You hear a lot of …

more ...

Make it scannable

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Catering your search engine optimization strategy efforts only to the Google …

more ...


Using Traffic Estimation Tools

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code …

more ...

Authority flows through the links on your website as well

Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. By correctly using header tags in the following …

more ...

Compile your assets (or design some)

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. It seems like content should be engineered for an outcome. If you just start with …

more ...

Avoid any grey / black hat link building tactics

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

more ...

Never Stop Working

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. In link analysis, search …

more ...

Blogging is generally considered a hobby

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search …

more ...

Building a strong online presence isn’t easy

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy …

more ...

Do the split testing method

Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links …

more ...


Add your target keyword to your title page

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page …

more ...

Does Cross linking works as an SEO strategy?

Domain to page relevancy means the page linking to your website is relevant to your domain. Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. User signals are behavioral patterns of users which Google uses to establish the rankings …

more ...


If you don’t have backlinks, you’re not going to rank

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

more ...


SEO demands content. Content marketing is content.

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

more ...

Intrigue your audience to stick around

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Web …

more ...

Don;t leave shady backlinks in place

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Keyword-based titles help establish page theme and direction for your keywords. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any …

more ...

Everybody sees comfort online!

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

more ...

Link to Influencers Within Your Content

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in …

more ...

Take-in Originality

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it …

more ...


How Search Engines Evaluate Authority

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This …

more ...

Give yourself a little bit of control

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

more ...

Schema mark-up is a requirement for your content

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. SEO and positioning your website to rank top spots in …

more ...

Finding Long Tail Keywords

Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one …

more ...

On the web, our audience is global

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources …

more ...