Link Reclamation

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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How the Google Hummingbird Update Changed Search

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. A …

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Compare duplicate content to being on a crossroad

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Unfortunately, there is only so much Search Engine …

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How to approach content from an SEO perspective

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. We all know that search engines have been trying for years to decrease their reliance on …

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Let the world know you are creating excellent content

The sheer apparent complexity of SEO is enough to turn some people away entirely. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the …

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The goal for your pages

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Use Long Tail Keywords

Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google …

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Get inside the heads of your customers

Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Think …

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Where are you seeing the fastest movement in the SERP’s?

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages For many businesses the goal is to get their business to position …

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Boost Your Popularity in the SERPS

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. SEO doesn’t have to be hard …

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Keep a Record of All SEO Expenses

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes …

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How does web design and development affect marketing?

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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On page optimization a basic pillar for successful SEO

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. While Google is the big dog when it comes to search engines, don …

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Use Capital Letters To Highlight Keywords

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Successive Google algorithm updates have seen the nature of SEO change radically. Where …

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Get familiar with the landscape of local SEO

Solving real customer problems is a major key to mastering evergreen content marketing. The structure of your URL can affect both your page’s ranking, but also the user experience. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile …

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Get some paid social media promotion

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Research proves the …

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Poor Migration causes major headaches

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return …

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Search volume

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. For advanced users, the information an analytics package provides, combined with data from your server log …

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Content is king or customer is king?

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. With so many …

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Technical optimization

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Keywords are single words, or more commonly strings of words, that represent the …

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Getting Started with the SEO Competitive Analysis

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Interview experts within your company

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Page load speed is also a ranking factor, especially for mobile. Share your good posts. Educate those in your circle. Solve their problem and encourage them to …

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What Are Keywords, and Why Do They Matter?

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Exclude Internal Traffic From Google Analytics

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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Check Google Trends to see Search Volume Over Time

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Search volume

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Strong relationships = Long-term SEO benefits

Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in …

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Set-up Search Console (Webmaster Tools) Account

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website …

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Create an interactive tool for good SEO

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Have you ever monitored the viewing pattern of people visiting your …

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How To Start A Local Lead Generation Business

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Mobile SEO is a challenge for digital marketers. The screen being …

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