Understanding the rationale behind sitelinks

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… The key is to find the keywords in our niches which have low competition and create content for those …

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Re-think your blog’s headers

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of …

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Why do links matter?

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Quality content gives you authority

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. The greatest selling point of SEO is something that it shares with most …

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Get People Talking About Your Brand

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. When content is optimized for SEO before it goes live on the web, it …

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Redirect Attachment URLs To Parent Post

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine …

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Relevance, not quality

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. You may not have the resources to create locale sites for each country or language you want to target. In that case, add …

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Consistent doesn't mean identical.

Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary …

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Create an interactive tool for good SEO

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Google is constantly evolving to better understand the context and intent of …

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Link building strategies

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Google may penalize specific tactics, but they will never penalize quality. If your site is new …

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How SEO and Content Marketing Come Together

Ensuring that your content is effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition …

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Researching for Searcher Intent

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Although lead generation via the Web is less direct than …

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Grooving to the Search Engine's tunes!

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings …

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Use your website to build trust:

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Whenever I speak …

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Find words within a Web address

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. There’s no clear …

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Which page on my site is most relevant for that phrase?

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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Behind the SEV curtain

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Page load speed is also a ranking factor, especially for mobile. It becomes a nightmare for a business owner to …

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Transcribe Your Video Content for SEO Benefits

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. One of …

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Use Optimized Robots.txt

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Creating content that consistently drives traffic to your site is …

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Understanding the rationale behind competitor analysis

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going …

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It’s time to revolutionize our approach to meta tags

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Backlinks are links from other websites to yours, and are incredibly important in …

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Make basic duplicate listing detection

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original …

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Add a Pin It plugin to your site

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With …

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How are you supposed to audit your content?

It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. There’s a difference between desktop SEO and mobile SEO, but the goals are often …

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