SEO Makes Dollars & Sense

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high When choosing anchor text, select phrases that make …

more ...

Anchor text is still a huge ranking signal

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

more ...


Is your website too Dynamic for SEO?

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

more ...

The Three Pillars of SEO: Authority, Relevance, and Trust

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. While building a better search engine optimization strategy, having a description tag that is …

more ...

Use relevant search terms in prominent places

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. You want people to …

more ...


The goal of SEO is to make you money

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency …

more ...

Page load time

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit …

more ...

The most time consuming aspect is writing content

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

more ...

Creating inspiring content for your business

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

more ...

Consistently Keep an Eye on Your Links

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

more ...

SEO CDN best practice

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. You wouldn’t build a house without foundations, and that is exactly what Technical …

more ...

Try New Things

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. If your …

more ...

How Much is a Website Worth?

Links at the top of a page carry more weight than those further down. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for …

more ...

The first indication should be structure

Quality and visibility. This is truly the great secret to SEO and content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local …

more ...

Why Your Content Strategy Should Center Around Evergreen Content

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. SEO …

more ...


Using Traffic Estimation Tools

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. If you are putting content on your own site, try …

more ...

Meaty meta descriptions

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Most webmasters believe Google crawls their website in …

more ...

Opting for Effective Search Engine Optimization

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Social networks are an important source of …

more ...

The Importance of Keyword Reviews

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading …

more ...

How To Spot DoFollow Link Opportunities

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to …

more ...

Relevance is the key issue for SEO

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

more ...


Make your content much more linkable and likable

Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …

more ...

The best practices in SEO change very little from year to year

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

more ...

Revise your old content and update it

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

more ...

Link Building (Off-Page SEO) For Local SEO Affiliate Marketing

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to …

more ...

Identify (and include) commonly searched keywords

The search engines will act rapidly to penalize sites that contain viruses or trojans. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we …

more ...