Preserve Your Valuable Links

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

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Utilize social media for link building and building a brand

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If your target is international try to get links from …

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Easy to read and digest

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal …

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Link internal pages in your content

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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Updating your SEO requires changes to your website’s code

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Every “vote” or …

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The web is the new Yellow Pages

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. People won't link to your content unless they see it. At the same time, you need the right …

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Closing the Loop

The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. f your …

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Write Benefit-Focused Content

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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Become a source of qoutes to boost SEO

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Is …

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Build authority to enhance search visibility

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Don't over-optimize anchor text

Google tends to prefer Featured Snippet content that begin logically as an answer would. Currently more than half of searches account for mobile devices. The basic premise is that a page will show up in search engine results because the website had mentioned the terms that were being searched for …

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Relevance is the key issue here

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Create helpful and shareable content

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Make your content much more linkable and much more likable

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed …

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SEO is not about stuffing a paragraph full of links and keywords

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Building up …

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Content distribution best practices

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? RankBrain analyzes keywords against searches to …

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Address the Audience Directly

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Cloaking …

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Create the structure for your post

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with …

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Optimize all content through SEO best practices

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Rather than targeting a broad audience, local SEO is about chiseling down and honing in …

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Do a spring cleaning

Add internal links to the taxonomies the post belongs to After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. How do …

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Making Websites More Visible

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Rankings in SEO refers to a website’s position in the search engine results page. When it comes to getting visitors to your site, you want to grow your …

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Niche Directories are all the rage

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Building Relationships With Authoritative Local Sources

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are …

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