This story about ROI will haunt you forever

Writing a good description can compel a person to click on that result. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures …

more ...

Is this the end of web portals as we know it?

If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site …

more ...

Small but important things to observe about splogs

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. It’s true, that a few duplicates on your site won’t …

more ...

Wait. Is site quality really that simple?

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. No matter what business you own you need to be practical. Google does not expect you to meet all of …

more ...

Find your audience through your competitors

Integration is a two-way street. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Learning more about …

more ...

Carve out time for concentrating on domain authority

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta …

more ...

The latest trends in site submissions

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. SEO and positioning your website to rank top spots in …

more ...

Remember that text links make the web go round

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

more ...

Make indexed pages the main focus of your marketing tactics

Google is pretty good at understanding the general context of a site’s content. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. In the past, Google’s algorithm was not quite clever or …

more ...

Invest in backlinks

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. The common belief of ranking high in the search results is changing – the content strategies are not the main means …

more ...


What everyone ought to know about CTR

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Add structured data markup in your website's code to include vital business information for Google to find and showcase. When you’re browsing the web, the …

more ...

Understanding Keyword Research: Types of Keywords

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

more ...

Audit your profile, looking for issues with regards to html

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

more ...

The worst advice I've heard about javascript

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you …

more ...

Understand the different hosting options available

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can …

more ...

Quality pages are what Google wants to rank

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Keyword research is one of the most crucial steps in the SEO process. It …

more ...

Drop Keyword in First 100 Words

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Google has built a giant database of hundreds of trillions …

more ...

Some keywords don’t deserve their own page

You will never get enough traffic on your website. That’s the human nature. We always strive for more. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Both search engines and …

more ...

Develop searcher personas and search conversion workflows

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. When website copy …

more ...

Don’t be afraid to use long-form content

There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple …

more ...


The first choice should be keyword research

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

more ...

Use co-occurring words from pages that are highly ranked

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink …

more ...

How To Start A Local Lead Generation Business

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Search Console shows your average position for each of the keywords you rank for …

more ...


Real Websites index faster

The old saying that “life is a journey, not a destination” can also be applied to SEO. How do you educate people so they do value it? Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get …

more ...

Keep making a great site and getting the word out about it

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

more ...

Longer content ranks better

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic …

more ...

Create an interactive tool for good SEO

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a …

more ...