Don’t forget static pages

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors …

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Its all about web 2.0

But by 2010, people used five million hashtags daily so Twitter began to index them. It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Your content can target any audience, but if it doesn’t sufficiently deliver …

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Invest in keyword density

Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? The content needed to fulfill the intent of a search varies based on the type of intent. If you write about news, current events, or anything where dates make …

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Make sure you know exactly what you're doing with plugins

If you go down the route of creating individual product pages for the same product but in every available size – you’re going to have duplication issues or a great number of blank pages. SEO basically works by predicting and guessing how the Google algorithm works (because no one can …

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The secret behind inbound links

Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. Assess your existing link profile, and the profiles …

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Consider keyword density at the inception

Like every big task, this one begins with research, too. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. SEO is the practice of providing your clients with information about your …

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Multiply your keyword ideas

A keyword like ‘coffee’, for example, wouldn’t tell you very much. I’ve often seen where people say that SEO evolves too much. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to …

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This year will be the year of content

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and …

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Headings and static pages

You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it …

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Strong relationships = Long-term SEO benefits

The order that websites are ranked in is a very complex and technical process; SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely …

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Unlocking the mystery of CTR

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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The secret behind LSI

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Dealing with a Google algorithm change like the page layout update …

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Unlocking the mystery of web portals

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. If you notice that the ranking has fallen precipitously through many pages within a …

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Unlocking the mystery of comment spam

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such …

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Be mindful of link research

So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a …

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Online marketing changes quickly when it comes to ROI

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Link building is also spreading brand awareness and capturing referral traffic. If your content isn’t unique – for …

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Keep it natural

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. There …

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Find a simple guide to stickiness and read up about it

Every image included on a page using tags should be given an accurate description using alt attributes. Doing so could limit user discoverability of the product grid upon visiting the category page. While you don’t want to over do it, these keywords help Google associate your pages with searcher …

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Aligning Keywords with your Business Goals

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the …

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Things that make you love and hate search queries

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index …

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Hidden facts about link building

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low …

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Can ROI help improve my search engine placement?

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. When search engines find each page, the canonical tag tells it to attribute …

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