Proofread The Content Before You Go Live

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random …

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Keep your title tag under 55 characters

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. Over the past couple of years, SEO has significantly changed as search engines get smarter …

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Keyword mapping

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or …

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Link building for local businesses on a budget

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Are all your contact details up to date?

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in …

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You have to start your SEO copywriting process here

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Why are title tags important?

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. If your website is trying to rank quickly for a specific topic, and yet there is not a …

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Writing to a Specific Reading Level

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Geolocation

There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in …

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Increase the level of security on the site

Link exchanges, link outreach, blog commenting, forum commenting are all good ways to get high quality backlinks for your site. Getting links from high powered domains with high DA, but not great PA​ is still going to help you increase your rank. SEO takes promotion. Backlinks are a huge part …

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How To Get Thousands of Visitors From Google

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Your customers are online. If …

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Put a profile photo on your Google+ account

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Realize that meta keywords are only used by your competitor to see what you want …

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Keyword at the Beginning of URL

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. If you’re trying to build backlinks by …

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Build on the trust of existing content

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely …

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Head Section Order

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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If you think it’s the end, its not

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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More Targeted And Relevant Traffic

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. While Google is the big dog …

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Number of backlinks to the page

There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Understanding how your website visitors …

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Where are people coming from to get to your site

Have An Effective, Personalize Outreach Template It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. When you maintain a blog or a regularly updated website, is there an optimal amount of time you …

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How are you supposed to audit your site?

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Getting third parties to link their websites to yours is a critical …

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Link building strategies

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Some …

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Technical aspects of link building

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Internal linking is a secret weapon for search optimizers

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read …

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Creating relevant, useful, valuable content

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your …

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Pay attention to Google’s official webmaster guidelines

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of …

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The title should be true to the content found on the page

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. When choosing keywords …

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Track it!

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

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Backlinks just to your homepage

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Pick a list of words relevant …

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