Establish your position regarding non reciprocal links

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Starting with relevancy between meta tags, content and going …

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Self-publishing Parasite SEO based purely on keyword stuffing

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Many small business owners new to SEO have this …

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Online marketing changes quickly when it comes to content

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. On page SEO refers to the optimization of a website’s …

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Optimise your site, paying special attention to comment spam

Some websites are great and are ideally search engine-friendly, but many we come across are not. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. The focus on the right audience and the right content brings an …

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Usability benefits of an optimized URL

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. The key to long-term growth is testing and then adjusting course correctly. Stop using keywords in your URLs. Why? Because if you don’t know how …

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The back story of scraping

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry …

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More importance is given to walled garden sites

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Write about googlebot crawlers

A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your …

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Set-up Search Console (Webmaster Tools) Account

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

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Taboos about link building that you should know

Most cities in the US have events or groups that get together on any variety of fun topics and purposes. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit …

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A focus on local search to benefit search engine placement

Google may penalize specific tactics, but they will never penalize quality. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. The best way to figure out what keywords you want to focus on is to …

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How to search engine optimize your website

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. In case the website is not in the search engine’s index, then users won’t be able to find it using …

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Hidden facts about rankings

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Are search volumes affected by search queries

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every …

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A few words on web crawlers

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a short editorial piece unique …

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Content is King (for now)

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet …

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Bucket brigades based on link bait

Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? The title tag gives information about the page and while it allows only 55-60 characters, the title tag must …

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The hidden agenda behind RSS feeds

Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. Broken hyperlinks between pages can prevent search engines from finding parts of your site …

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Using social media for local SEO

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. The effect of such practices can benefit your site’s SEO enormously, making it firmly an …

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Boost Your Popularity in the SERPS

Search engines no longer value pages filled with targeted keywords. Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build …

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What is the number of domains that link to your target page?

DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing …

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