Address the Audience Directly

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Cloaking …

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Making Websites More Visible

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Rankings in SEO refers to a website’s position in the search engine results page. When it comes to getting visitors to your site, you want to grow your …

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Is your website too Dynamic for SEO?

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Use relevant search terms in prominent places

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. You want people to …

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Page load time

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit …

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Consistently Keep an Eye on Your Links

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

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SEO CDN best practice

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. You wouldn’t build a house without foundations, and that is exactly what Technical …

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Try New Things

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. If your …

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Meaty meta descriptions

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Most webmasters believe Google crawls their website in …

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The Importance of Keyword Reviews

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading …

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How To Spot DoFollow Link Opportunities

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to …

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Relevance is the key issue for SEO

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

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Relevance, not quality

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. You may not have the resources to create locale sites for each country or language you want to target. In that case, add …

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Link building strategies

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Google may penalize specific tactics, but they will never penalize quality. If your site is new …

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Make basic duplicate listing detection

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original …

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How the Google Hummingbird Update Changed Search

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. A …

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How to approach content from an SEO perspective

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. We all know that search engines have been trying for years to decrease their reliance on …

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Where are you seeing the fastest movement in the SERP’s?

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages For many businesses the goal is to get their business to position …

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Boost Your Popularity in the SERPS

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. SEO doesn’t have to be hard …

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Keep a Record of All SEO Expenses

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes …

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Set-up Search Console (Webmaster Tools) Account

Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website …

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Footer links are an excellent environment for usability

On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. You hear a lot of …

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Blogging is generally considered a hobby

To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search …

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If you don’t have backlinks, you’re not going to rank

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

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Don;t leave shady backlinks in place

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. Keyword-based titles help establish page theme and direction for your keywords. Local sponsorships can be another course of action for building local links. You can sponsor or donate to any …

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