Links are about much more than Search Engine Optimisation

Link outreach is a bit “old school” but can still be quite powerful. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently …

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Web page optimization

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. In the …

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High ROI

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If you want your content to stand out …

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Changing Your Perspective

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more …

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Why Doesn’t SEO Always Work?

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Keyword stuffing is simply the process of repeating …

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Preserve Your Valuable Links

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

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Easy to read and digest

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal …

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Updating your SEO requires changes to your website’s code

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Every “vote” or …

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Become a source of qoutes to boost SEO

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Is …

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Address the Audience Directly

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Cloaking …

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Making Websites More Visible

Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy. Rankings in SEO refers to a website’s position in the search engine results page. When it comes to getting visitors to your site, you want to grow your …

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Is your website too Dynamic for SEO?

If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and …

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Use relevant search terms in prominent places

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. You want people to …

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Page load time

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit …

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Consistently Keep an Eye on Your Links

Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are …

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SEO CDN best practice

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. You wouldn’t build a house without foundations, and that is exactly what Technical …

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Try New Things

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. If your …

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Meaty meta descriptions

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. Most webmasters believe Google crawls their website in …

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The Importance of Keyword Reviews

Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading …

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How To Spot DoFollow Link Opportunities

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to …

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Relevance is the key issue for SEO

You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many …

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Relevance, not quality

Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. You may not have the resources to create locale sites for each country or language you want to target. In that case, add …

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Link building strategies

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Google may penalize specific tactics, but they will never penalize quality. If your site is new …

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Make basic duplicate listing detection

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original …

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How the Google Hummingbird Update Changed Search

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. A …

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