Usability benefits of an optimized URL

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. The key to long-term growth is testing and then adjusting course correctly. Stop using keywords in your URLs. Why? Because if you don’t know how …

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Taboos about link building that you should know

Most cities in the US have events or groups that get together on any variety of fun topics and purposes. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit …

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A focus on local search to benefit search engine placement

Google may penalize specific tactics, but they will never penalize quality. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. The best way to figure out what keywords you want to focus on is to …

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A few words on web crawlers

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. It doesn’t necessarily have to be paragraphs of content you’ve paid copywriters to write or invested internal man hours to create – it could simply be a short editorial piece unique …

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Multiply your keyword ideas

A keyword like ‘coffee’, for example, wouldn’t tell you very much. I’ve often seen where people say that SEO evolves too much. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to …

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Be mindful of link research

So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a …

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Online marketing changes quickly when it comes to ROI

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Link building is also spreading brand awareness and capturing referral traffic. If your content isn’t unique – for …

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Is this the end of web portals as we know it?

If you know of a particular post that did well, consider rewriting the post with new, fresh ideas.Use Google Analytics and keyword searches to come up with fresh, new content ideas. Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site …

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Carve out time for concentrating on domain authority

Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta …

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The latest trends in site submissions

Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. SEO and positioning your website to rank top spots in …

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Remember that text links make the web go round

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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Make indexed pages the main focus of your marketing tactics

Google is pretty good at understanding the general context of a site’s content. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. In the past, Google’s algorithm was not quite clever or …

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Leverage the power of social media and watch your rankings soar!

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. The strategies used to drive traffic to an ecommerce website can differ based on the type of …

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Links are about much more than Search Engine Optimisation

Link outreach is a bit “old school” but can still be quite powerful. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently …

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Web page optimization

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. In the …

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High ROI

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If you want your content to stand out …

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Changing Your Perspective

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more …

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Why Doesn’t SEO Always Work?

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Keyword stuffing is simply the process of repeating …

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Preserve Your Valuable Links

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

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Easy to read and digest

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal …

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Updating your SEO requires changes to your website’s code

How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Every “vote” or …

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Become a source of qoutes to boost SEO

SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Is …

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