Write Benefit-Focused Content

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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Build authority to enhance search visibility

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Create the structure for your post

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with …

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Optimize all content through SEO best practices

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Rather than targeting a broad audience, local SEO is about chiseling down and honing in …

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Niche Directories are all the rage

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Building Relationships With Authoritative Local Sources

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are …

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Anchor text is still a huge ranking signal

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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Make your content much more linkable and likable

Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …

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Identify (and include) commonly searched keywords

The search engines will act rapidly to penalize sites that contain viruses or trojans. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we …

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Understanding the rationale behind sitelinks

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… The key is to find the keywords in our niches which have low competition and create content for those …

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Get People Talking About Your Brand

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. When content is optimized for SEO before it goes live on the web, it …

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Create an interactive tool for good SEO

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Google is constantly evolving to better understand the context and intent of …

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Researching for Searcher Intent

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Although lead generation via the Web is less direct than …

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Use your website to build trust:

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Whenever I speak …

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Transcribe Your Video Content for SEO Benefits

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. One of …

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Use Optimized Robots.txt

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Creating content that consistently drives traffic to your site is …

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Understanding the rationale behind competitor analysis

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going …

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Getting Started with the SEO Competitive Analysis

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Check Google Trends to see Search Volume Over Time

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Search volume

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Strong relationships = Long-term SEO benefits

Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in …

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Never Stop Working

Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. In link analysis, search …

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Building a strong online presence isn’t easy

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy …

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Intrigue your audience to stick around

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Web …

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