Consider keyword density at the inception

Like every big task, this one begins with research, too. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. SEO is the practice of providing your clients with information about your …

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This year will be the year of content

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and …

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Strong relationships = Long-term SEO benefits

The order that websites are ranked in is a very complex and technical process; SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely …

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Things that make you love and hate search queries

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index …

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Can ROI help improve my search engine placement?

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. When search engines find each page, the canonical tag tells it to attribute …

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This story about ROI will haunt you forever

Writing a good description can compel a person to click on that result. If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures …

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What everyone ought to know about CTR

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Add structured data markup in your website's code to include vital business information for Google to find and showcase. When you’re browsing the web, the …

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Drop Keyword in First 100 Words

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. Google has built a giant database of hundreds of trillions …

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Don’t be afraid to use long-form content

There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple …

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Real Websites index faster

The old saying that “life is a journey, not a destination” can also be applied to SEO. How do you educate people so they do value it? Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get …

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Create an interactive tool for good SEO

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a …

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Investing in your skills will definitely pay off

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Cherish the more competitive terms in your buckets

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Keywords should appear in important on-page elements like the page title, heading, image alt text, and …

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Review the landing page for the keyword phrase that lost traffic

Expect increased conversions, particularly those from visitors who arrived via organic search. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Successful SEO requires a thorough understanding of the business itself. We all know that when it comes …

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Understanding the rationale behind XML sitemaps

An important aspect of SEO is making your website easy for both users and search engine robots to understand. The old saying that “life is a journey, not a destination” can also be applied to SEO. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink …

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Take-in Originality

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Low Word Count

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Getting more traffic is top of …

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Link internally wherever possible

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

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Utilize social media for link building and building a brand

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If your target is international try to get links from …

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Link internal pages in your content

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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Write Benefit-Focused Content

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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Build authority to enhance search visibility

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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