Investing in your skills will definitely pay off

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Cherish the more competitive terms in your buckets

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Keywords should appear in important on-page elements like the page title, heading, image alt text, and …

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Review the landing page for the keyword phrase that lost traffic

Expect increased conversions, particularly those from visitors who arrived via organic search. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Successful SEO requires a thorough understanding of the business itself. We all know that when it comes …

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Understanding the rationale behind XML sitemaps

An important aspect of SEO is making your website easy for both users and search engine robots to understand. The old saying that “life is a journey, not a destination” can also be applied to SEO. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink …

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Take-in Originality

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Low Word Count

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Getting more traffic is top of …

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Link internally wherever possible

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

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Utilize social media for link building and building a brand

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If your target is international try to get links from …

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Link internal pages in your content

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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Write Benefit-Focused Content

You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these …

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Build authority to enhance search visibility

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Create the structure for your post

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with …

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Optimize all content through SEO best practices

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Rather than targeting a broad audience, local SEO is about chiseling down and honing in …

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Niche Directories are all the rage

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Building Relationships With Authoritative Local Sources

Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are …

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Anchor text is still a huge ranking signal

Any SEO pro will tell you that every day brings something new in the world of search engine optimization. While we spend our careers focused on the next big trends in search engines, as a business owner that’s not always in your best interest. Spending time chasing a tiny …

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Make your content much more linkable and likable

Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the …

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Identify (and include) commonly searched keywords

The search engines will act rapidly to penalize sites that contain viruses or trojans. As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we …

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Understanding the rationale behind sitelinks

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… The key is to find the keywords in our niches which have low competition and create content for those …

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Get People Talking About Your Brand

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. When content is optimized for SEO before it goes live on the web, it …

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Create an interactive tool for good SEO

Canonicalizing a page is a way of telling Google that this URL is the “master version” you’d like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Google is constantly evolving to better understand the context and intent of …

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Researching for Searcher Intent

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. Although lead generation via the Web is less direct than …

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Use your website to build trust:

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Whenever I speak …

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Transcribe Your Video Content for SEO Benefits

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. One of …

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