Let the world know you are creating excellent content

The sheer apparent complexity of SEO is enough to turn some people away entirely. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the …

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On page optimization a basic pillar for successful SEO

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. While Google is the big dog when it comes to search engines, don …

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Get familiar with the landscape of local SEO

Solving real customer problems is a major key to mastering evergreen content marketing. The structure of your URL can affect both your page’s ranking, but also the user experience. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile …

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Poor Migration causes major headaches

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return …

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Interview experts within your company

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Page load speed is also a ranking factor, especially for mobile. Share your good posts. Educate those in your circle. Solve their problem and encourage them to …

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What Are Keywords, and Why Do They Matter?

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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Exclude Internal Traffic From Google Analytics

Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to …

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Create an interactive tool for good SEO

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Have you ever monitored the viewing pattern of people visiting your …

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How To Start A Local Lead Generation Business

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Mobile SEO is a challenge for digital marketers. The screen being …

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Authority flows through the links on your website as well

Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. By correctly using header tags in the following …

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Proofread The Content Before You Go Live

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random …

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You have to start your SEO copywriting process here

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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If you think it’s the end, its not

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Keep your site updated and full of very useful content

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in …

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Write a keyword-rich introduction

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable …

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