Unlocking the mystery of CTR

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Unlocking the mystery of comment spam

In document analysis, search engines look at whether they find the search terms in important areas of the document—the title, the metadata, the heading tags, and the body of the text. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such …

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Keep it natural

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. There …

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Wait. Is site quality really that simple?

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. No matter what business you own you need to be practical. Google does not expect you to meet all of …

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Understand the different hosting options available

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can …

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Quality pages are what Google wants to rank

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Keyword research is one of the most crucial steps in the SEO process. It …

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Help searchers find information on your site more easily

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Should I start with a blog?

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you …

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The more engaging your article, the better

Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow …

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The web is the new Yellow Pages

When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. People won't link to your content unless they see it. At the same time, you need the right …

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Relevance is the key issue here

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

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Creating inspiring content for your business

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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Why Your Content Strategy Should Center Around Evergreen Content

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. SEO …

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Using Traffic Estimation Tools

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. If you are putting content on your own site, try …

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Why do links matter?

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Find words within a Web address

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. There’s no clear …

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Which page on my site is most relevant for that phrase?

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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Behind the SEV curtain

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Page load speed is also a ranking factor, especially for mobile. It becomes a nightmare for a business owner to …

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It’s time to revolutionize our approach to meta tags

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Backlinks are links from other websites to yours, and are incredibly important in …

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Link Reclamation

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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Compare duplicate content to being on a crossroad

All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make sure that firstly, your NAP is correct, and the same (so Google & Bing can see the connection). Unfortunately, there is only so much Search Engine …

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Let the world know you are creating excellent content

The sheer apparent complexity of SEO is enough to turn some people away entirely. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the …

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On page optimization a basic pillar for successful SEO

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. While Google is the big dog when it comes to search engines, don …

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Get familiar with the landscape of local SEO

Solving real customer problems is a major key to mastering evergreen content marketing. The structure of your URL can affect both your page’s ranking, but also the user experience. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile …

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Poor Migration causes major headaches

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return …

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Interview experts within your company

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Page load speed is also a ranking factor, especially for mobile. Share your good posts. Educate those in your circle. Solve their problem and encourage them to …

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What Are Keywords, and Why Do They Matter?

Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful …

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