Add your target keyword to your title page

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page …

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Link to Influencers Within Your Content

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in …

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How Search Engines Evaluate Authority

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This …

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Give yourself a little bit of control

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

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Schema mark-up is a requirement for your content

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. SEO and positioning your website to rank top spots in …

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Keyword mapping

Google just needs evidence that what is on a particular website is relevant to it’s viewers. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or …

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Link building for local businesses on a budget

For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO …

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Why are title tags important?

Familiarize your content creators with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. If your website is trying to rank quickly for a specific topic, and yet there is not a …

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Keyword at the Beginning of URL

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. If you’re trying to build backlinks by …

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More Targeted And Relevant Traffic

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. While Google is the big dog …

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Where are people coming from to get to your site

Have An Effective, Personalize Outreach Template It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. When you maintain a blog or a regularly updated website, is there an optimal amount of time you …

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Technical aspects of link building

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Creating relevant, useful, valuable content

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your …

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Pay attention to Google’s official webmaster guidelines

Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of …

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Backlinks just to your homepage

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Pick a list of words relevant …

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