The back story of scraping

Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry …

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Set-up Search Console (Webmaster Tools) Account

In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome …

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Are search volumes affected by search queries

Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every …

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Content is King (for now)

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet …

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Don’t forget static pages

Optimisation measures can be applied to your own site with dedicated plug-ins which you can download and install for free within WordPress. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors …

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Its all about web 2.0

But by 2010, people used five million hashtags daily so Twitter began to index them. It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Your content can target any audience, but if it doesn’t sufficiently deliver …

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Headings and static pages

You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it …

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Unlocking the mystery of web portals

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. If you notice that the ranking has fallen precipitously through many pages within a …

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Hidden facts about link building

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low …

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Small but important things to observe about splogs

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. It’s true, that a few duplicates on your site won’t …

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Invest in backlinks

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. The common belief of ranking high in the search results is changing – the content strategies are not the main means …

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Understanding Keyword Research: Types of Keywords

You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will …

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Audit your profile, looking for issues with regards to html

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Some keywords don’t deserve their own page

You will never get enough traffic on your website. That’s the human nature. We always strive for more. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Both search engines and …

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Develop searcher personas and search conversion workflows

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. When website copy …

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The first choice should be keyword research

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

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Use co-occurring words from pages that are highly ranked

Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink …

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The first choice should be SEO

Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked …

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