The Three Pillars of SEO: Authority, Relevance, and Trust

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. While building a better search engine optimization strategy, having a description tag that is …

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The goal of SEO is to make you money

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency …

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The most time consuming aspect is writing content

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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How Much is a Website Worth?

Links at the top of a page carry more weight than those further down. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for …

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The first indication should be structure

Quality and visibility. This is truly the great secret to SEO and content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local …

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Opting for Effective Search Engine Optimization

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Social networks are an important source of …

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The best practices in SEO change very little from year to year

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Revise your old content and update it

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

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Link Building (Off-Page SEO) For Local SEO Affiliate Marketing

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to …

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Re-think your blog’s headers

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of …

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Add a Pin It plugin to your site

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With …

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Use Capital Letters To Highlight Keywords

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Successive Google algorithm updates have seen the nature of SEO change radically. Where …

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Get some paid social media promotion

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Research proves the …

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Content is king or customer is king?

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. With so many …

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Make it scannable

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Catering your search engine optimization strategy efforts only to the Google …

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Avoid any grey / black hat link building tactics

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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SEO demands content. Content marketing is content.

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Take-in Originality

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it …

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Are all your contact details up to date?

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in …

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Writing to a Specific Reading Level

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Put a profile photo on your Google+ account

Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Realize that meta keywords are only used by your competitor to see what you want …

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Build on the trust of existing content

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely …

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Number of backlinks to the page

There are ways to do a bulk search on a list of URLs to check if any of the pages contain a link to yours, but if you're checking this on a daily basis, it's probably just as fast to do a quick manual check. Understanding how your website visitors …

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Internal linking is a secret weapon for search optimizers

If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read …

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The title should be true to the content found on the page

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. When choosing keywords …

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Track it!

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …

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Google recommends this as a strategy

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Increase visibility to new content you create by sharing it on social networks and building links to your …

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Headings and SEO

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a …

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