The secret behind inbound links

Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online. To do on-page optimization today, webmasters and SEOs should pay more attention to the semantic context of content on the website and focus less on keywords. Assess your existing link profile, and the profiles …

more ...

The secret behind LSI

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Dealing with a Google algorithm change like the page layout update …

more ...

Find a simple guide to stickiness and read up about it

Every image included on a page using tags should be given an accurate description using alt attributes. Doing so could limit user discoverability of the product grid upon visiting the category page. While you don’t want to over do it, these keywords help Google associate your pages with searcher …

more ...

Aligning Keywords with your Business Goals

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the …

more ...

Find your audience through your competitors

Integration is a two-way street. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Learning more about …

more ...

The worst advice I've heard about javascript

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you …

more ...

How To Start A Local Lead Generation Business

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Search Console shows your average position for each of the keywords you rank for …

more ...


Keep making a great site and getting the word out about it

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

more ...

Longer content ranks better

Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic …

more ...

Offsite SEO Strategies

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Smart content is about taking the financial investment that companies make in their content development and …

more ...

Essential indexes for your backlinks

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Content Creation …

more ...

Make sure that the links you build are natural

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

more ...

Make your content much more linkable and much more likable

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed …

more ...

SEO is not about stuffing a paragraph full of links and keywords

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Building up …

more ...

Content distribution best practices

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? RankBrain analyzes keywords against searches to …

more ...


SEO Makes Dollars & Sense

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high When choosing anchor text, select phrases that make …

more ...

The Three Pillars of SEO: Authority, Relevance, and Trust

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. While building a better search engine optimization strategy, having a description tag that is …

more ...

The goal of SEO is to make you money

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency …

more ...

The most time consuming aspect is writing content

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

more ...

How Much is a Website Worth?

Links at the top of a page carry more weight than those further down. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for …

more ...

The first indication should be structure

Quality and visibility. This is truly the great secret to SEO and content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local …

more ...

Opting for Effective Search Engine Optimization

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Social networks are an important source of …

more ...

The best practices in SEO change very little from year to year

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

more ...

Revise your old content and update it

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

more ...

Link Building (Off-Page SEO) For Local SEO Affiliate Marketing

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to …

more ...


Re-think your blog’s headers

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of …

more ...

Add a Pin It plugin to your site

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With …

more ...