Offsite SEO Strategies

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Smart content is about taking the financial investment that companies make in their content development and …

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Essential indexes for your backlinks

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Content Creation …

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Make sure that the links you build are natural

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Make your content much more linkable and much more likable

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed …

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SEO is not about stuffing a paragraph full of links and keywords

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. Building up …

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Content distribution best practices

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? RankBrain analyzes keywords against searches to …

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SEO Makes Dollars & Sense

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high When choosing anchor text, select phrases that make …

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The Three Pillars of SEO: Authority, Relevance, and Trust

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. While building a better search engine optimization strategy, having a description tag that is …

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The goal of SEO is to make you money

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency …

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The most time consuming aspect is writing content

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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How Much is a Website Worth?

Links at the top of a page carry more weight than those further down. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for …

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The first indication should be structure

Quality and visibility. This is truly the great secret to SEO and content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local …

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Opting for Effective Search Engine Optimization

It’s vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you’re making multiple typos then visitors will trust your content less. Social networks are an important source of …

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The best practices in SEO change very little from year to year

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Revise your old content and update it

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your …

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Link Building (Off-Page SEO) For Local SEO Affiliate Marketing

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to …

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Re-think your blog’s headers

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of …

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Add a Pin It plugin to your site

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With …

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Use Capital Letters To Highlight Keywords

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Successive Google algorithm updates have seen the nature of SEO change radically. Where …

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Get some paid social media promotion

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Research proves the …

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Content is king or customer is king?

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. With so many …

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Make it scannable

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Catering your search engine optimization strategy efforts only to the Google …

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Avoid any grey / black hat link building tactics

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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SEO demands content. Content marketing is content.

Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it …

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Take-in Originality

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it …

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Are all your contact details up to date?

Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in …

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Writing to a Specific Reading Level

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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