It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of contributing factors. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. But would you rather set up your storefront on a backstreet in Davenport, Iowa or right in the middle of Times Square? You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy.

Clarification about SEO campaigns

And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. They also regularly take the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... form of questions, and appealing to these specific questions is likely to attract clicks, conversions and eventual sales. When search engines find each page, the canonical tag tells it to attribute full value to one version. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective.

Why have indexed pages been so popular?

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used as a basis for further research as you’ll then often see better opportunities in the “People also ask” section with more specific questions being asked that offer much better opportunities for featured snippets. Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how?

What's the story about long tail search

Search engine optimisation is always evolving. Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. According to Gaz Hall, a UK SEO Consultant from SEO York: "Search engines are the key to making your site more than a fading mirage in the desert."

Your marketing strategy could use a facelift - consider including social media to adhere to best practise SEO principles

You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. While Have you ever dreamed about Profile Business for this? quality matters, Google also considers thin content to be, literally, thin on words. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low.