If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for.

Use breadcrumb navigation

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. Make sure that your website’s main menu only features the most important categories. A proximity search uses the order of the search phrase to find related documents. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer.

Limit your searches to a specific high level domain

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination

Search Console shows your average position for each keyword

With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "So how do you determine your competition? What should you be looking for?"

Using Traffic Estimation Tools

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. If you don’t know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit.