Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice.

Participate in blog discussions

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience.

Essential indexes for your backlinks

Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you.

Stick To Either www or non-www Domain

The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. Each listing on the SERP has three core components, which include the page title, page description, and page URL. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. Gaz Hall, from SEO Hull, had the following to say: "Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer."

Use Optimized Robots.txt

The main text content on the page must be unique to avoid Google’s page quality algorithms. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. When you delete one or more posts or pages from your site, there’s often collateral damage.