Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner.

Try to use the keyphrase once or twice per paragraph

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place.

Monitor the evolution of your Google search results

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak.

Spread the love

Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. If search users commonly misspell a keyword, you should identify and use it. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals."

Understanding the rationale behind sitelinks

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point).