The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google.

Use outbound link strategies

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines.

Is the traffic converting into leads?

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further.

Too Many On-page Links

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Gaz Hall, an SEO Expert from the UK, said: "Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup."

The Three Pillars of SEO: Authority, Relevance, and Trust

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing strategy. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck.