To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one.

Where You Can Find Great Links

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets.

How do you make a Google friendly link?

Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes.

Have direct links from your homepage to your most important pages

Understanding SEO is crucial to significantly increasing your traffic and brand awareness. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. According to SEO Consultant, Gaz Hall: "Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites."

Technical optimization

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google.