Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content.

Too much of content

Keyword research is one of the highest return SEO activities that is essential for your marketing success. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site.

Analysing the raw data on campaign performance helps you determine which tactics are working

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into.

Social media as a syndication platform

Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. Gaz Hall, an SEO Expert from the UK, said: "The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic."

Optimizing your website for both Google and web users

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. So how do you determine your competition? What should you be looking for? Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.