Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent.

Find posts that aren’t linked to

Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor.

Consider a dedicated or virtual dedicated web server

Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that every element of every page's URL is clear and descriptive, and include simple ways for visitors to share what they've discovered with their peers. A good search agency will help you to create a site that is easily accessible from all platforms, increasing your reach and authority. Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels.

Go-All In With Video (Or Get Left Behind)

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. You should see improvements in website traffic, a key indicator of progress for your keywords. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page."

On the web, our audience is global

Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes.