Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box.

How Many Words Can I Optimise A Page For?

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much information to digest and remember. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.

Low Hanging Fruits (LHF)

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business.

Identify and remove duplicate content

Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Gaz Hall, a Freelance SEO Consultant, commented: "Don’t duplicate title tags across your website, as this can negatively impact your visibility"

Never Stop Working

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.