Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.

Look for Broken Link Opportunities

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine.

Choose your keywords carefully

One of the most time-consuming parts about link-building is actually finding places that will give you links. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Anyone with a site that provides useful content and has the right network can now drive organic traffic.

Paginated URLs for SEO

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Gaz Hall, an SEO Expert from the UK, said: "Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into a new press release."

Manual temporary redirects may not affect your rankings as severely as other on-page issues

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. We thirst for conversation rather than being lectured. Those who merely push their message and never listen or engage usually are not as successful. So when someone comments on your blog or on your social media post, engage with them. You never know who has a website or blog. You never know who will build upon your knowledge and create their own post referencing your original post as a citation! If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless?