Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it.

Drive traffic to a particular page of your website

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. One of the most time-consuming parts about link-building is actually finding places that will give you links. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords.

Google loves fast sites, and so do your customers

Inbound links can come from your own website (linking from one page to another) or other web properties you control. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? We know consumers want personal interactions with brands, but they also want them in real time Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post.

How should I take care of this?

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Gaz Hall, from SEO Hull, had the following to say: "Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are)."

Make it scannable

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Add structured data markup in your website's code to include vital business information for Google to find and showcase.