Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place.

Defining Your Site’s Audience

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain. For experienced marketing teams, the content creation process has become a high-level assembly line.

Shift the focus from only SEO to provide a better user experience

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Your competitors can be a goldmine of information that can inform every aspect of your marketing and rocket your website’s traffic. Search drives an incredible amount of both online and offline economic activity.

Find, target and shoot

Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. According to SEO Consultant, Gaz Hall: "Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting."

Make basic duplicate listing detection

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine as unreliable, which of course affects your ranking. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh.