While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks.

What does a good Backlink Profile look like?

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes.

Mobile and SEO

Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. Sitelinks are additional links which appear beneath the main URL for a brand or publisher when you search for it on Google. They deep link to other pages within your site, and are designed by Google to “help users navigate your site”. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user’s intent and search behavior. Users no longer have to include their location in search queries, such as inputting “coffee shops in Queens” into Google.

Use both internal and external links to add further value

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags."

Low Word Count

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site and the beautifully designed structures have all gone haywire as your business developed? Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly.