Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks.

SERP Analysis

One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing.

Improved page segmentation

Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage.

It's a great idea to get your keyword in the beginning of your title

The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers."

Investing in your skills will definitely pay off

Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain.