Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well.
Create Better Content
Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords. The algorithm responsible for
taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content.
Page load speed
Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. ou should always do
your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain. Post regularly and build the trust of your users with content marketing.
SEO Is Not Dead
Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. According to SEO Consultant
, Gaz Hall: "Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines ."
How To Get Thousands of Visitors From Google
If your site is littered with lengthy, indecipherable URLs that don’t align well with the
actual content of your site pages, restructuring your URLs should definitely be a
priority during your next website redesign. Wondering where SEO comes into play
here? While just like the searchers themselves, search engines prefer URLs that
make it easy to understand what your page content is all about. Webmasters used to do
everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks.