Every image included on a page using tags should be given an accurate description using alt attributes. Doing so could limit user discoverability of the product grid upon visiting the category page. While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. There are more than 13 billion online searches every month.

Disambiguation, and diversity are important when it comes to cloaking

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. The number of people utilizing Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! a smartphone with a voice search function has steadily increased since the introduction of Siri. Aside from the “traditional” SEO ranking factors, we’re seeing a lot of new factors come into play: The easiest way to optimize your website is to hire a SEO specialist to do the work for you.

A few words on meta tags

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Search engine guidelines help us distinguish truly useful content from content that was created for the sake of earning traffic from search engines. When a Website is downgraded by search algorithms, penalized by spam teams, or deindexed completely, a good question to ask is which pages on the site are earning traffic from other sources and why? Our talented team have provided professional SEO and SEM services for numerous businesses from a variety of different industries. There are two audiences that search must consider: carbon-based life forms and the artificially intelligent computational silicon ones.

User-generated content + communities

Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client sites being negatively impacted. For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Gaz Hall, from SEO Hull, had the following to say: "A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short."

Find a simple guide to stickiness and read up about it

The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Long-format Take a butchers at Save Our Schools, for instance. articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Let’s face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can come in handy. Competition is cutthroat and new platforms are constantly emerging.