There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website.

Cooperate with other social bookmarkers

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Think of outreach as a Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! brand awareness campaign for your most authoritative audience. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this.

A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Links with longevity suggests that your site is an established voice for whatever topic it covers.

Extremely low-quality content tended to rank due to sheer volume

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together. What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Gaz Hall, a Freelance SEO Consultant, commented: "Great content must start with specific intent (particularly, a very interesting topic)."

Don’t be afraid to use long-form content

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings.