Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Currently more than half of searches account for mobile devices. Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use.

Understanding the rationale behind search marketing

Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after.

Make sure your website is indexed in Duck Duck Go

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site.

Template footprint leaving a low ratio of original content

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. In a Searchmetrics 2016 study into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Gaz Hall, an SEO Expert from the UK, said: "SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position."

Do the split testing method

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content.