To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site.
SEO XML sitemap best practice
Targeting the keywords to rank in first page of search engine optimization is really a big task. It’s not same for all type of keywords. It’s depend on the type of keyword, type of services you offer and the competition of particular keyword. Linking to authority sites helps Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! send trust signals to Google. The link relevancy is important and should be done in a proper manner. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours.
Add the URL’s of all your social profiles
Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. The main difference between good and bad backlinks lies in the quality of the website that they link to. After all, no business should want references from untrustworthy sources. A good backlink is a link obtained from a genuine website, with a good reputation, that has your website listed as a Dofollow. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website.
Understanding who you’re trying to reach is a vital step in crafting a working SEO strategy
SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Having keywords in your domain URL can also give you a small SEO boost. Gaz Hall, a Freelance SEO Consultant, commented: "Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup."
Create an interactive tool for good SEO
A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own.