SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. Backlinks from older websites may be worth more than links from newer sites. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text.

Accessibility/spiderability

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Because they represent what a page is about, keywords should be incorporated into body text and Meta information in a way that is natural and subtle. If you’re doing a good job, the reader should consume your keyword phrases with ease like any other words in your content. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page.

Good Content Will Still Need ‘Optimised

White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules. Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data.

Use Google Adwords & PPC Ad Campaigns

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. According to Gaz Hall, a UK SEO Consultant : "Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges."

Create an interactive tool for good SEO

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. Measure and monitor what is working and update your strategy on the fly. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience.