Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics. This, in turn, can be used to design a better user experience. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site.

Get involved in the human element of web data

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.

Does Organic CTR Impact SEO Rankings?

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back.

Focus more on Brand building

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. After you publish a blog post, share it on your social networks and then engage when people engage with you. According to Gaz Hall, a UK SEO Consultant : "The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query."

Consistent doesn't mean identical.

One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today.